Comic strips and memes are cool mediums.
They offer a do-it-yourself, participatory experience for the user. The crude lines and distorted forms of comics and memes compel the user to complete the image to make sense of it.
They have ‘depth’ or ‘insight’ (which is what a cooler medium brings to the table)
<aside> 💬 Two words ‘Depth’ and ‘Insight’
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Depth involvement encourages everyone to take himself much more seriously than before.